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Leading Drinks Distributor DrinksOne Appoints PJ Jaurre as Head of Luxury


Leading Drinks Distributor DrinksOne Appoints PJ Jaurre as Head of Luxury

PJ Jaurre joins the DrinksOne team as the head of Luxury brands working on Porte Noire Brands, the soon to be launched Papa Salt Gin and Onikishi Japanese Whisky. He joins with 19 years’ experience in the luxury drinks market and the DrinksOne team are thrilled to welcome his invaluable expertise and knowledge, which will be invaluable as further brands are added to the luxury portfolio in the coming months. 

Jaurre’s appointment reflects the outstanding reputation he has built throughout his career in the drinks industry. With specialised expertise and passion, he’s proudly worked with some of biggest names in the international cocktail industry across five continents. Developing drink programmes and serve styles, with listings in some of the coolest menus and back bars in New York, London, Paris and across the globe. 

Working with Crystal Head Vodka since the brand’s arrival in UK & Europe, Jaurre has 12 years’ experience with developing the brand, working as a Global Brand Ambassador, putting the iconic, premium Canadian vodka on the map worldwide. 

With a depth and breadth of knowledge, love for telling brand stories and understanding that education is key to unlocking brands growth, Jaurre will be an immense asset to the team in developing DrinksOne’s luxury offering. Building up global recognition for the platform’s luxury offering including Porte Noire, Papa Salt Gin and Onikishi Japanese Whisky. 



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