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A spiced rum born from the flavours of the Caribbean. Dark and rich muscovado, sweet & juicy pineapple and smoked scotch bonnet pepper combine to create a fr’iendly and provocative flavour to tantalise your tastebuds.
United Kingdom
42.00%
Spiced and Flavoured Rum
Pineapple Upsidedown Cake, Smoked Pepper
This product is free from any allergens that require notification.
Suitable for: Vegetarian, Vegan
From mixing and muddling cocktails for over two decades, Anthony Peart, Bar Manager at The Hand & Flowers, the two Michelin starred pub in Marlow from Tom Kerridge, has turned his hand to rum with the launch of Fr’um August 30th 2023 for National Mai Tai Day.
Born in the leafy suburbs of Henley but inspired by the dark heady nights and sandy shores of Jamaica, Fr’um, dark but fr’iendly, has tasting notes of rich muscovado, pineapple and smokey scotch bonnet. Inspired by a lack of premium spiced rum offerings on the market that aren’t overly sweet, Anthony embarked upon creating his own. Teaming up with neighboring company The Henley Distillery, and using the nostalgic flavour notes of barbecue, scorched pineapple and a gentle kick of scotch bonnet from the days when he watched his grandfather cook on the beach, Fr’um is a taste of the good life. The Muscovado is used to extract the juice from ripe pineapples before the smoked scotch bonnet pepper is added and steeped, using a gentle heat.