PJ Jaurre joins the DrinksOne team as the head of Luxury brands, working on Porte Noire Brands, the soon-to-be-launched Papa Salt Gin, and Onikishi Japanese Whisky. He joins with 19 years’ experience in the luxury drinks market, and the DrinksOne team are thrilled to welcome his invaluable expertise and knowledge, which will be crucial as further brands are added to the luxury portfolio in the coming months.
Jaurre's appointment reflects the outstanding reputation he has built throughout his career in the drinks industry. With specialised expertise and passion, he’s proudly worked with some of the biggest names in the international cocktail industry across five continents. He has developed drink programmes and serve styles, with listings in some of the coolest menus and back bars in New York, London, Paris, and across the globe.
Working with Crystal Head Vodka since the brand’s arrival in the UK & Europe, Jaurre has 12 years’ experience developing the brand, working as a Global Brand Ambassador, and putting the iconic, premium Canadian vodka on the map worldwide.
With a depth and breadth of knowledge, love for telling brand stories, and understanding that education is key to unlocking a brand’s growth, Jaurre will be an immense asset to the team in developing DrinksOne’s luxury offering. He will help build global recognition for the platform’s luxury portfolio, including Porte Noire, Papa Salt Gin, and Onikishi Japanese Whisky.
