Few cocktails carry the same weight of history, balance, and effortless sophistication as the Negroni. With its perfect trinity of gin, vermouth, and Campari, stirred down and finished with a simple orange peel, it has become one of the world’s most iconic aperitifs. Refreshingly bitter, subtly sweet, and undeniably stylish – the Negroni has stood the test of time.
And in September 2025, we raise our glasses once more for Negroni Week, a global celebration of this legendary drink that unites bars, restaurants, and cocktail lovers around the world.
What is Negroni Week?
Launched in 2013 by Imbibe Magazine and Campari, Negroni Week began as a simple idea: highlight one of the world’s most beloved cocktails and give bartenders the chance to showcase their creativity. What started as a handful of venues has now become an international movement, with thousands of bars and restaurants across the globe shaking, stirring, and serving Negronis in every possible form.
Over the years, Negroni Week has become a showcase for the versatility of this classic, proving that its simple three-part structure is the perfect canvas for reinvention.
Beyond the Classic: Negronis with a Twist
While nothing will ever replace the original, Negroni Week is also about innovation. Bartenders and home mixologists alike have embraced the spirit of experimentation, creating bold new versions of this beloved drink. Here are some ideas to explore:
Sake Negroni – Delicately swapping gin for sake creates a lighter, umami-led twist that’s perfect for those who prefer a softer bitterness. Check out our Negroni Baby! cocktail.
Tequila Negroni – Earthy, agave-rich tequila brings warmth and depth, pairing beautifully with a bitter orange bite. Try SŨ Rosita
Coffee Negroni – Bold espresso notes intertwine with the bittersweet profile of the classic, adding richness and roasted depth that makes it an after-dinner favourite. Buy the Bundle and make the Black Twist Coffee Negroni.
Boulevardier – Technically a cousin, this swaps gin for whiskey, resulting in a richer, spicier variation that’s a favourite in cooler months. Make the Boulevardier.
Orange Wine Negroni - A bit of a curve ball, The bitter element is orange (skin-contact white) wine based aperitivo, Savoia Orancio. This stretches the definition of Negroni, but shows the extent to which you can play around with the classic combination of of bitter, sweet and strong. Buy the bundle and make the Orancio Negroni at home before Negroni Week is over.
The Rise of Premixed Negronis
In recent years, premixed cocktails have become one of the fastest-growing categories in drinks – and the Negroni is leading the charge. From small-batch, craft bottlings to luxury ready-to-pour editions from established brands, premixed Negronis mean you can enjoy a perfectly balanced serve every time, with zero effort.
Whether you’re hosting friends, heading to a picnic, or simply want bar-quality drinks at home, premixed Negronis capture the essence of the classic while delivering ultimate convenience. Just pour over ice, add a twist of orange, and you’re done.
Try these from the range:
The Non-Alcoholic Negroni
One of the most exciting developments in recent years is the rise of non-alcoholic spirits, which means everyone can enjoy Negroni Week, no matter their lifestyle choice. Using alcohol-free alternatives to gin, vermouth, and Campari, you can still achieve the same bitterness, balance, and complexity – without the ABV. The No-groni has quickly become a star in its own right and we think you can find better in a ready-to-drink non-alc Negroni than the mighty Phony Negroni.
Celebrate with DrinksOne
At DrinksOne, we’re raising a glass to Negroni Week 2025 by showcasing everything you need to enjoy this timeless classic – from premium gins and vermouths to innovative alternatives like sake, tequila, and non-alc spirits. And for those who value simplicity, our range of premixed Negronis (and phony ones!) ensures you’re never more than a few seconds away from cocktail perfection.
